Date: Thu, 11 Mar 1999 10:37:26 -0800
Reply-To: Sloan <faith@FRSA.COM>
Sender: "SAS(r) Discussion" <SAS-L@UGA.CC.UGA.EDU>
From: Sloan <faith@FRSA.COM>
Subject: Re: SAS and Customer Relationship Management
Content-Type: text/plain; charset="us-ascii"
At 09:35 AM 3/11/99 -0800, William W. Viergever wrote:
>Now that's Chutzpah.
>At 01:09 PM 3/11/99 +1100, Tim CHURCHES wrote:
>>I generally detest all forms of advertising and marketing, but it is hard
>>not to be impressed by a smart strategy. Subsequent to Henry Feldman's post
>>to SAS-L regarding PRODAS, I did a search for PRODAS using the AltaVista
>>search engine (http://www.altavista.com). Seems that PRODAS is also the name
>>of a marine science data reduction package, so I added the word SAS to the
>>search. Guess what banner add pops up on the result page whenever you put
>>SAS in your Altavista search string? You guessed it: SPSS, just a click away
>>from their Web site, complete with prices.
Actually, guys, that's 'Typical' in the offline world! Pepsi and Coca-Cola
sleep together at times. It's a VERY effective marketing approach. A big
whiz cosmetic company is pissed off that when someone searches for them,
their competitor's banner ad appears. Tough luck, eh? Can you smell the
online litigation hounds scent of excitement?
Best and see some o' ya'll in Florida, eh? Remember marketing is key, Mr.
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