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Date:         Thu, 1 Oct 1998 14:32:35 -0400
Reply-To:     Steve Giblin <Steve_Giblin@VAPOWER.COM>
Sender:       "SAS(r) Discussion" <SAS-L@UGA.CC.UGA.EDU>
From:         Steve Giblin <Steve_Giblin@VAPOWER.COM>
Subject:      Re: No Subject
Comments: To: Tom Gould <tgould@INFOWORKS-CHICAGO.COM>
Content-type: text/plain; charset=us-ascii

I'm making an assumption here, given lack of details, that the merge/purge software that you are looking for is in the are of name and addresses, and/or combinations of these in some type of customer/prospect/householding/bundling or some type of routine update process.

If this assumption is correct, then there really are two parts to your question

1, For names and addresses, you will need some type of standardization software. 2. Then, once things are standardized, you need a match/merge/purge software.

Indeed, the expensive packages like POSTALSOFT will perform both of these functions.

If though, you have condition #1 satisfied ( everthing standardized ), then you could really perform the match/merge/purge that you are looking via a SAS job ( albeit many lines of code to such a SAS job ).

I have electronically generated lists for direct mail over the years ( several million pieces worth ) and have used SAS exclusively to accomplish this. Let me know if this is an option worthy of further pursuit.

I have seen other merge/purge mechanisms using C++ that operates on the UNIX platform where there is more direct control over the parallel processors and what can be optimally and simultaneously processed.

Regards, Steve


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