Date: Fri, 25 Jul 2008 20:57:04 +0530
Reply-To: ajay ohri <ohri2007@GMAIL.COM>
Sender: "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From: ajay ohri <ohri2007@GMAIL.COM>
Subject: Re: Propensity scores
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then what is the alternative to say creating propensity scores on leads
through direct marketing channel (direct mail,internet,call centre)..
On Fri, Jul 25, 2008 at 8:47 PM, Peter Flom <
> The topic of propensity scores has come up a couple times recently.
> People interested in these should check out the latest American
> Statistician, especially:
> Peikes, DN; Moreno, L; Orzol, SM (2008). Propensity score matching: A note
> of caution for evaluators of social programs. American Statistician, 62,
> Essentially, they found that, even under ideal conditions, propensity
> scores give incorrect results.
> Peter L. Flom, PhD
> Statistical Consultant
> www DOT peterflom DOT com