LISTSERV at the University of Georgia
Menubar Imagemap
Home Browse Manage Request Manuals Register
Previous messageNext messagePrevious in topicNext in topicPrevious by same authorNext by same authorPrevious page (March 2008, week 1)Back to main SAS-L pageJoin or leave SAS-L (or change settings)ReplyPost a new messageSearchProportional fontNon-proportional font
Date:   Tue, 4 Mar 2008 10:04:32 -0500
Reply-To:   Jim Agnew <agnew@VCU.EDU>
Sender:   "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From:   Jim Agnew <agnew@VCU.EDU>
Subject:   Re: Online learning - SAS & stats for marketing analysis
Comments:   To: ajay ohri <ohri2007@GMAIL.COM>
In-Reply-To:   <4bc14e460803040641l3473b226jca6cef9fdccbc84f@mail.gmail.com>
Content-Type:   text/plain; charset=ISO-8859-1; format=flowed

I remember one time having to find the difference between a mean and a median... ;-)

yup...

Jim

ajay ohri wrote: > Hi, > > May seem strange but its true.....for all SAS/STATS related options I go > through the online doc, and then I use wikipedia for the statistical > definitions. > > HTH. > > Regards, > > Ajay > > www.decisionstats.com > > On Tue, Mar 4, 2008 at 7:56 PM, Steven Raimi <sraimi@marketingassociates.com> > wrote: > >> Hi all! >> >> I've been a SAS programmer for decades, and have been able to apply it >> in a range of businesses. Mostly, though, I've used it for data >> manipulation. I only took the required stats for my MBA a long time ago, >> and I've never really had to use any but the simplest SAS stats procs >> (really, just mean, summary, and a little bit of proc univariate a couple >> of yeara ago). >> >> My current job, which I intend to stay with a good long while, is >> focused on analyzing marketing results, chiefly incremental sales. >> There's existing code, which I've been able to extend, but I'd like to >> learn more about the theory underlying this analysis, how to better >> understand and interpret results, and what sort of analyses would be >> useful for my customers' issues. >> >> Ideally, I'd like to find instruction along these lines "the p statistic >> can indicate a confidence level for the calculated difference between the >> two groups' sales rates - how sure are you the difference is real? You >> generate the p statistic like this:..." >> >> I've found SAS Support's "Online Resources for Statistics Education" >> (http://support.sas.com/learn/statlibrary/), which should help get me >> started, once SAS fixes the bug I reported (none of the examples will >> load). I think SAS Institute's Statistics I class (Introduction to Anova, >> Regression, and Linear Regression) will be more useful after I've learned >> more of the basics (especially what stats will be most applicable to my >> work). I've searched for terms like "Marketing Analytics", "marketing >> statistics", overview, 101, etc.), but haven't found anything really >> helpful. I've also looked for "marketing" and "market analysis" and >> similar terms at Lex Jansen's site, and browsed the online white papers >> from groups like the American Marketing Association. >> >> So, can anybody suggest where I can find this sort of self-instructional >> material, especially one you recommend? >> >> TIA, >> Steve >> >

--

"Games? Solitaire? I have a 2-node VAXcluster, 2 Windows 2000 servers, 1 Windows 2003 server, 1 MySQL server, 1 Linux server, several Ubuntus and a direct satellite feed to my windows desktop background, who needs toys???" - Jim


Back to: Top of message | Previous page | Main SAS-L page