|Date: ||Tue, 4 Apr 2006 14:59:26 -0700|
|Reply-To: ||David L Cassell <davidlcassell@MSN.COM>|
|Sender: ||"SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>|
|From: ||David L Cassell <davidlcassell@MSN.COM>|
|Subject: ||Re: OT: Designing Questions: neutral, don't know, in surveys|
|Content-Type: ||text/plain; format=flowed|
The Macro And Other Stuff Maven wrote:
>From: Statistics Advisory Group (CDC-SAG)
>This is information for those who design
>or choose questions for surveys.
>KEYWORD: Questionnaire design, opinion questions
>From: Survey Research Methods Section of the ASA
>[mailto:SRMSNET@LISTSERV.UMD.EDU] On Behalf Of social change
>Sent: Monday, March 27, 2006 6:58 PM
>Subject: neutral, don't know, in surveys
>I recently did some searching about the use of don't know and neutral in
>surveys and found the following articles. Hope you all find these
>The "Don't Know", "Undecided", and "Neutral" Response Options
>from statpac http://www.statpac.com/surveys/undecided-category.htm
>Coping with Ambivalence: The Effect of Removing a Neutral Option on
>Consumer Attitude and Preference Judgments
>Stephen M. Nowlis, Barbara E. Kahn, and Ravi Dhar
>Journal of Consumer Research, volume 29 (2002), pages 319-334
>Middle Alternatives, Acquiescence, and the Quality of Questionnaire Data
>Colm O'Muircheartaigh, Jon A. Krosnick, and Armin Helic
>The Harris School, Working Paper Series: 01.3
>(if that doesn't work,
>Krosnick, J.A., et al. 2002. 'The Impact of "No Opinion' Response
>Options on Data Quality-Non Attitude Reduction or an Invitation to
>Satisfice?" Public Opinion Quarterly 66: 371-403.
>Jolene D. Smyth, Don A. Dillman, Leah Melani Christian, and Michael J.
>Comparing Check-All and Forced-Choice Question Formats in Web Surveys:
>The Role of Satisficing, Depth of Processing, and Acquiescence in
>Social and Economic Science Research Center Technical Report 05-029.
>Washington State University: Pullman. 30pp.
>Stephen M. Nowlis, Barbara E. Kahn, and Ravi Dhar, "Indifference versus
>Ambivalence: The Effect of a Neutral Point on Consumer Attitude and
>Preference Measurement." Working Paper #00-022.
>(and totally unrelated, but interesting.....)
>Choi BCK, Pak AWP. A catalog of biases in questionnaires. Prev Chronic
>Dis [serial online] 2005 Jan [date cited]. Available from: URL:
>The Global Social Change Research Project
>Free Resources in social research methods
>Finding solutions for society.
I would also recommend the Sage University paper #63:
"Survey Questions: Handcrafting the Standardized Questionnaire" by
Converse and Presser.
It's short (~80 pages), and written for the layperson.
David L. Cassell
3115 NW Norwood Pl.
Corvallis OR 97330
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