This is excellent and focuses on questionnaire surveys. I'm sure a layman would get the idea:

http://books.google.com/books?ie=UTF-8&hl=en&vid=ISBN0471483486&id=vT-MIiRSqa4C&pg=PA1&lpg=PA1&dq=survey+methodology&prev=http://books.google.com/books%3Fq%3Dsurvey%2Bmethodology&sig=mw51Tkj5P1VVoP8pbP3R9N1QrSk

HTH.

On Sun, 12 Feb 2006 05:41:13 -0500, Peter Flom <flom@NDRI.ORG> wrote:

>>>> Jack Hamilton <jfh@STANFORDALUMNI.ORG> >>> wrote ><<<< >I received an invitation from T-Mobile yesterday to participate in a >survey of their HotSpot users (I'm not a HotSpot user, but I use their >EDGE network). > >I don't see how it could produce meaningful results, because so many of >their questions did not have a correct answer, or even a remotely >correct answer, as a choice. > >So when I write them, and other survey creators, an irritated letter >pointing out the error of their ways, what's a good URL to point them >to? I think it will have to be pretty simplistic and not involve any >fancy statistical words (none of the real statisticians I've known would >have come up with a survey like theirs). >>>> > >Writing good survey questions is not easy, and I don't know of a good URL on how to do it. >OTOH, there are a number of good books on the subject (if you want a list of some, remind >me tomorrow when I am at the office and I will give cites). It isn't highly TECHNCIAL in the >sense of needing lots of math. > >Unfortunately a lot of people seem to think that writing good questiosn IS easy. > >Peter