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Currently a client in the internet marketing industry is looking to fill up a
temp to permanent marketing analyst position in NYC. Please see the
description below. If you meet position requirements and interested please
email me your resume, hourly rate and salary requirements.This is an
opportunity for some one to eventually to join the client's team as a
permanent employee. Relocation package and visa sponsorship are not being
offered.
Marketing Data Analyst:
Local Candidates Only
Overall Role and Responsibilities:
As part of the marketing team, the ideal candidate will use SAS extensively
to:
-Help identify ideal target customer segments for direct marketing campaigns,
leveraging such techniques as logistic and regression modeling
-Evaluate customer responsiveness to various direct marketing programs
-Leverage SAS/Access to pull and manipulate data from multiple data sources
-Determine ROI of marketing programs
Track and analyze customers attributes and buying patterns
-Tracking and reporting campaign results, including channel response analysis
-Assist in determining customer acquisition and retention rates
-Analyze customer data to identify opportunities for up-selling and cross-
selling
-Measure the economic value of each customer through various techniques, such
as RFM and lifetime value modeling
-Assist in defining and designing marketing analytics technology requirements
Required Skills and Competencies:
-Proven analytic and quantitative skills and data analysis capability
-Outstanding statistical and technical proficiency
-Familiar with market research analysis techniques, such as factor analysis,
cluster analyses, CHAID, etc.
-Experience working with various databases and data sources
-Familiar with cataloging and distribution/fulfillment companies
-Strong understanding of marketing concepts
Work and Educational Experience Requirements:
-BS in Operations Research, Statistics, Econometrics, Mathematics or related
field
-Masters degree a plus
-2 plus years working in a direct marketing or catalog business
-4 plus years SAS programming and analysis experience
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