Date: Wed, 8 Jan 2003 12:39:49 -0700
Reply-To: Jack Hamilton <JackHamilton@FIRSTHEALTH.COM>
Sender: "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From: Jack Hamilton <JackHamilton@FIRSTHEALTH.COM>
Subject: Verbind behavioral engine
Content-Type: text/plain; charset=us-ascii
According to an article in the January 2003 Application Development
Trends, SAS Instute has "acquired certain technology assets of Verbind,
a maker of real-time behavioral tracking and event-triggering
technology."
The article goes on to say that the technology will be integrated into
the SAS Interaction Management "toolset". It is used in CRM to predict
individual (as opposed to group, I suppose) behavior.
SAS has been making a lot of acquisitions lately - it's turning into
another Computer Associates.
--
JackHamilton@FirstHealth.com
Manager, Technical Development
METRICS Department, First Health
West Sacramento, California USA
|