Date: Wed, 10 Apr 2002 00:12:45 -0700
Reply-To: "Botelho, Delane" <delane.botelho@MARSHALL.USC.EDU>
Sender: "SAS(r) Discussion" <SAS-L@LISTSERV.UGA.EDU>
From: "Botelho, Delane" <delane.botelho@MARSHALL.USC.EDU>
Subject: discrete/continuous choice
Content-Type: text/plain; charset="iso-8859-1"
I need to model the decision on how much to buy (continuous decision) given
the choice of the brand (discrete decision), as in Krishnamurthi & Raj "A
model of brand choice and purchase quantity price sensitivities". Marketing
Science, vol. 7 n. 1 Winter 1988.
This model is called "limited dependent variable with selectivity", as also
Lee, LF (1983). "Generalized econometric models with selectivity,"
Econometrica 51 (March), 507-512.
I would like to know whether there is a routine in SAS.
Thanks a lot
PhD student - Marketing